FAC Member
Critical Outcomes Ltd

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Critical Outcomes Ltd

PROCUREMENT PROCESSES
Procurement processes of relevant government departments in the UK and US.

CAMPAIGN MANAGEMENT
Coordination of Business Development / Sales resources, Bidding, Govt relations team, Marketing teams and product management to achieve a major contract award.

STRATEGY
Political, Policy and Military Strategy issues which influence acquisition decisions

LEGAL
We aren’t lawyers but we understand the legal imperatives behind procurement processes and contracts. We work closely with counsel in London and DC and know when to engage, and how to brief for maximum benefit to the client.

BUSINESS DEVELOPMENT
Assistance in developing innovative propositions and channels to market. Support of interface with government departments and political influencers.

SOLUTION ARCHITECTURE
Building of business cases and defining the offer in such a way as to maximise Probability of Win (Pwin). Understanding real customer drivers (military, security, policy, political) and shaping the offer to reflect those.

PROPOSAL MANAGEMENT
- Identification of external resources to support bid teams  (eg specialist expertise in a particular functional area)
- Team leadership and management
- Proposal shaping
- Bid writing for critical elements

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Critical Outcomes Ltd is a niche consultancy specializing in assisting large corporates, particularly those in the UK and US, to enter or reposition themselves within the defence, security, and resilience sectors. The company works with both UK firms seeking to expand their business footprint and US companies aiming to enter the UK market. Their client base includes FTSE 100 outsourcers and large US private-equity owned contractors, with a focus on emergency services, aerospace, security, and defence. Their expertise covers procurement processes, campaign management, strategy, legal aspects of procurement, business development, solution architecture, and proposal management.

The company is led by Ian Metcalf, who serves as Managing Director and Principal Consultant. Ian has extensive experience in leadership, sales, and business development within the defence sector, having held senior roles in organizations such as the UK Ministry of Defence, Serco, BAE Systems, MBDA Missiles, and Alenia-Marconi Systems. Dr. Andie Johnson-Mitchell is another key leader, serving as Principal Consultant. She is an experienced business development director and strategist with a strong track record in the defence and security sectors, previously holding senior positions at Steria, Serco, and Raytheon. The company also brings in senior associates for specialist skills as needed.

Critical Outcomes Ltd was founded in 2011 and is headquartered at Suite 2, Victoria House, South Street, Farnham, Surrey, GU9 9QU, United Kingdom. The company operates with a small core team and a network of senior associates, including recently retired military officers and government servants, as well as C-suite practitioners in HR, corporate finance, and M&A.

No recent news articles were found directly on the company’s website. For the latest updates or news, external sources or business news platforms may need to be consulted.

Address

Suite 2. Victoria House, South Street, Farnham, Surrey, GU9 9QU

Telephone

01252 617649

Website

https://criticaloutcomes.co.uk/

Membership Status Type

FAC Member

Keyword Tags

Project Management, Risk Assessment, Engineering Consultancy, Safety Management, Technical Solutions

Membership Number

906

Member Since

2023-05-22

Company Reg No

7811133

Approvals and Certifications

N/A

SC21

Y/N

Y

Cyber Essentials

Y/N

Y

Main Category

Professional Services

Skills

Key Capabilities

Consulting

More Capabilities

Main Contact

Ian Metcalf
Director
ian.metcalf@criticaloutcomes.co.uk

Sectors

Aerospace

Approvals

N/A